Did you think of one of these, or something else?
(Iām sure thereās some grammar sticklers, whoāll remind me that āaā for apple was lowercase.)ļ»æ
Confirmation bias leads us to see things through our own lenses, to interpret things in a way that suits our own preconceptions. If youāre a reader whoās involved in tech, maybe youāre more inclined to think of the Apple tech brand. If youāre a reader whoās a chef, maybe youāre more inclined to think of the apple grocer.
Our opinions and responses have developed from selective attention to information that confirms what we believe, and we automatically filter out information or scenarios that donāt fit.
What to do aboutĀ it?
Confirmation bias is so tricky! Itās so core to how our pattern matching minds work. Itās not a bias which we can 'solveā as such.
However on important decisions, you may want to cultivate a mindset of seeking disconfirming evidence (similar to how scientists set a
null hypothesis) and try to prove yourself wrong instead of right. You may way to try looking for contradictory information instead of confirming information.
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