Did you think of one of these, or something else?
(I’m sure there’s some grammar sticklers, who’ll remind me that ‘a’ for apple was lowercase.)
Confirmation bias leads us to see things through our own lenses, to interpret things in a way that suits our own preconceptions. If you’re a reader who’s involved in tech, maybe you’re more inclined to think of the Apple tech brand. If you’re a reader who’s a chef, maybe you’re more inclined to think of the apple grocer.
Our opinions and responses have developed from selective attention to information that confirms what we believe, and we automatically filter out information or scenarios that don’t fit.
What to do about it?
Confirmation bias is so tricky! It’s so core to how our pattern matching minds work. It’s not a bias which we can 'solve’ as such.
However on important decisions, you may want to cultivate a mindset of seeking disconfirming evidence (similar to how scientists set a null hypothesis
) and try to prove yourself wrong instead of right. You may way to try looking for contradictory information instead of confirming information.