Patients were later asked about the total pain of the procedure. Which patient do you think made a judgement of higher total pain - patient A or B?
It was A! Even though it was a shorter procedure with less total pain, you can see that patient A had higher peaks overall and a higher end.
Patients “judgments of total pain were strongly correlated with the peak intensity of pain” and “with the intensity of pain recorded during the last 3 min of the procedure”.
Why is this interesting?
The peak end rule is worth keeping in mind. Maybe you take it into account when you deliberately design in peak moments and endings to things, whether that be your vacation or a product experience or a process of some kind.
Maybe it’s as simple as changing the order of your meeting agenda to handle the more “painful” agenda items earlier, rather than at the end!
I’ll leave you with a bit of Shakespeare
We must away; Our wagon is prepared, and time revives us: All’s well that ends well;